The purpose of restyling – change is not entirely successful initial brand positioning. The task is complicated by the fact that the line was attended grade from completely different
price segments. If necessary, visual differentiation line looked heterogeneous, making it difficult for a holistic perception of the brand. The problem was solved by the withdrawal of the more expensive SKU in a carton. Getting rid of the downsides, we carefully preserved the pros previous design. A definite plus was the legend of the green card. We have not only maintained it, but complemented bound to Milan (this is where the product is made). As a central element in one carton Beautiful coin Europe – silver lyre with the image of the legendary ruler of Milan, Ludovico Sforza, on the other – Italian gold ducats, which had circulated around the world in XVII-XVIII centuries.